I've been fortunate enough to have worked in the advertising industry for over a decade. All projects displayed are either freelance contracts, work completed with Critical Mass, Cult Collective, or Karo Group, where I've been employed as a Senior Digital Art Director. Contact me to view my branding and print portfolio.
I am living in British Columbia and Alberta painting the beautiful western landscape in oils. I still take on design projects to help pay the bills. Folow my next adventure on instagram or my website at markjameslucas.com. Please contact me if you have any web design needs or would like to purchase an original oil painting.
Our challenge was to create a micro-site that would educate consumers about the options for creating a custom H-D motorcycle in a redesign of the Customize Your Harley section. Other work examples include persona development of the various Harley customers, and a Gift Ideas microsite.
Our challenge was to take hugely popular arts and crafts site and redesign it to be more unified, consistent and user-friendly. We completely re-thought the IA and re-designed it from the ground up creating templates for all pages. We can't take credit for the design of the current homepage banners, as those change regularly.
These are some of the projects I worked on over the couple of years of working on the BestBuy account, most notably designing BestBuys' first mobile website. Our task was to put them into market as soon as possible, as even in 2009, they had statistics that millions of customers were trying shop online, but most companies didn't have the capability for customers to view products or shop via their handhelds. We designed and developed their mobile site in less than 6 months.
K + S Potash Canada
Working with another agency, our task was to design and develop a new site that would appeal to a younger demographic. In order fill K + S potash's recruitment needs, we created a unique parallax site that delivered the required informational needs in an interesting and unexpected way.
Contests and promotions are pretty fun. Not only to play and enter, but also to concept and create. When Atmosphere engaged us to increase their Facebook fan base, we created a Facebook contest that gave away $20K in prizes and grew their fan base from 387 fans to 63,000. Staggering numbers. Our creative also included a supporting video that was featured on YouTube's homepage as part of the media buy. An extremely successful campaign on a limited budget.
As lead on the US AT&T account, my responsibilities included overseeing the Support section of the site. Over a couple of years, we helped grow their online support through many projects including design and development of a mobile site that could serve as a self-support/diagnostic tool for AT&T customers. Accessibility was a priority, so we designed 3 solutions that could be accessed from high-end to low-end mobile devices. We worked to ensure that the site was fully functional on over 7000 handhelds.
We were engaged by SportChek to promote Reebok's SC87 hockey equipment, so we created an online contest to create some buzz. In a coordinated media reach that included TV, flyer Ads, and in-store promotions, we received nearly 20,000 entries to the contest, which is light-years ahead of the clients initial goal of 1500. Another successful campaign on limited time and budget.
We were tasked with helping United Way develop a campaign for their 2013 annual fundraising campaign. We successfully launched a complete integrated campaign across multiple channels including a website, billboards, transit shelters, newspapers, boardrooms, rallies and TVs across Calgary and southern Alberta.
The concept with Cult was to create a site that linked the idea of one continuous line throughout all the sections of the site. The thought is that it starts with the illustration and connects us together, but more importantly, like a continuous line in an Etch-a-Sketch, the line represents brand truth. We seek to create cult-like followings through our Enlightenment process that helps us uncover, and then exploit, one simple brand truth that is not only relevant to the marketplace, but resonates with certain customers to their core.